BRIEF:
Promote The Strand as the New York City book store to go to. Overall spread brand awareness.
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ROLES :
Art Director, Cinematographer, Editor

TEAM:
Jerome Salac
Marisa Sorto
Genique Smith

Problem: How can we position Strand as authentically New York.

Idea: The Strand, a crowded New York bookstore with worn-out walls, damp paper odor, creaky floors, and rusty shelves, was brought to life in TV commercial ads featuring two elderly neighbors gossiping about their "visitors".